In today's world, we can't assume company without having a marketing team. At the same time, we can't assume marketing team without digital assets and the lifecycle of digital assets. Marketing team creates lots of digital assets and has to gone throw the approval life cycle to pick the assets for their digital promotion. Digital assets can be images, videos, pdf files, word files etc.

Hence to manage the digital assets for each of the company's products, different promotional activities and their life cycle, marketer need a tool. Sitecore Content Hub is one of the Digital Asset Management (DAM) tools that can be used for this purpose. Purpose of the DAM object is to keep all your digital assets at central place so that any user having access can access and manage the content. Hence it is the single source of the digital content for the company and its marketing team.

The best part of Sitecore Content Hub is companies do not require any hardware or software to install any tool or software. It is SaaS based product that can be access from the browsers.

Sitecore Content Hub has following modules:

1. Digital Asset Management (DAM)
2. Content Marketing Platform (CMP)
3. Product Content Management (PCM)
4. Marketing Resource Management (MRM)
5. Sitecore W2P (Web to print)

Digital Asset Management (DAM)

DAM is one of the very basic functionality of the Sitecore Content Hub. It store digital content assets (photos, videos, artwork etc.). Marketer can access and manage assets here. Assets can be easily tag, share, locate.

Content Marketing Platform (CMP)

CMP is based around the workflow of content, from creation to finally being archived after publication. It has the capability to localize, duplicate and adapt content. The main functionality of CMP are: a) Ideation & Production b) Planning c) Governance and d) Utilization

Product Content Management (PCM)

Sitecore PCM can centralized and automate the management and maintenance of customer facing brand content such as commercial assets, descriptions, specifications, SKUs, etc. It also establish the relation among the relevant content.

Marketing Resource Management (MRM)

MRMs can form marketing calendars, creative reviews, approval management, performance dashboards and more. It aligns your marketing teams, processes, effectiveness and outcomes.

Sitecore W2P (Web-to-print)

Sitecore Web-to-print can create and control customizable templates. It converts graphics into smart templates. It also generates custom printable products sheets using all your available content.

Repository Model

Sitecore Content Hub is the single/central place to store and manage all the digital marketing content. All draft and final assets renditions can live together on this platform. It support DAM modules. It also store the relations between the individuals data islands, enabling users to structure and restructure both existing and new content in a logic way.

Domain Model

A domain model defines how items in a system get describe, structured and linked. In this way, items within the system can be managed more efficiently than if they were to live disconnected and independently of one another. Content Hub uses this model to more accurately represent the marketing world of a customer. For example, a marketing campaign involving a new olive oil product might include videos for social media, recipes in a magazine, an interview with a celebrity chef, and product photos.

Entity Model

The domain model works because it treats each asset as an entity. An entity in Content Hub is a set of data that belongs together as one. Anything you can find and display on the platform can be an entity. Each entity is then made up of properties that describe its details.

References:

• What is a content hub?
• Sitecore Content Hub Documentation